Our Goal
It is more evident than ever that buyers are in charge. Buyers are more savvy, preferring to conduct anonymous research, as self-service trials are becoming more de facto. Our goal was to identify how modern buyers at Fortune 500 companies invest in their business, which includes investigating new technologies and engaging with vendors.
Survey Participants
We surveyed over 100 VPs of F500 companies. Participants across Digital/E-Commerce, Financial Services, HR, IT, Marketing, and Sales shared their perspectives on where they learn about industry trends and how they like to engage with vendors - both within the pre-sales and post-sales processes.
